Procsea, the first eProcurement platform to meet the specific needs of the fresh produce industry, is pleased to announce a decisive step in its development. Today, the company unveils its new name and brand identity, now known as Klarys.

This rebranding initiative reflects Klarys' evolution as a key partner for players in the fresh food industry. Klarys relies on technology and market expertise to build a more efficient, sustainable and transparent industry.

The decision to change the company's name to Klarys stems from a strategic vision to build a global brand that embodies its commitment to excellence, innovation and traceability. The new name is synonymous with clarity, technology and human support.

 "Nous sommes ravis de présenter Klarys comme notre nouvelle identité de marque",a déclaré Renaud Enjalbert, PDG de Klarys."À l'heure où l'industrie des produits frais fait face à d’importants défis, nous souhaitons que notre nom reflète notre engagement en faveur de l’efficacité, de la durabilité et de la transparence. Klarys incarne nos valeurs et notre mission : doter les acteurs de la filière Produits Frais d'outils efficaces, simples et robustes pour simplifier leurs processus d’achats."

Alongside the new name, Klarys unveils a new visual identity, which captures the essence of the brand's evolution. The new graphic charter features a clean, modern design, using a dynamic color palette that reflects the vitality and diversity of the Fresh Food sector.

Klarys is committed to supporting players in the fresh food industry to standardize their purchasing processes and help them meet both economic and environmental challenges. With its unique e-procurement platform, the company streamlines and digitizes relations between suppliers and buyers, enabling them to improve operational efficiency, increase margins on fresh foods, ensure data reliability throughout the chain, and fulfill their CSR commitments. Klarys' advanced tools and analyses enable users to make informed decisions, guaranteeing compliance, sustainability and traceability.

Existing users and partners will benefit from a gradual transition to the Klarys platform. The rebranding process will be carried out in stages, enabling a smooth transition without disrupting current operations. The Klarys team of experts is committed to providing ongoing support during this transition period.

Klarys looks to the future and remains committed to providing innovative solutions that drive growth and promote sustainability in the fresh produce industry. The rebranding represents an important step in this journey, aligning the company's identity with its long-term vision and objectives.

 For more information on Klarys, please visit www.klarys.io/en

About Klarys

Founded in 2016, Klarys has developed a comprehensive eProcurement platform to address the specific issues faced by players in the fresh produce industry. Our mission? To equip players in the fresh food industry with effective tools to meet the challenges of today and tomorrow.

Key figures:

- 400,000+ completed transactions

- 3,000+ users

- 1,000+ connected suppliers

- In 26 countries worldwide